Luxe Realty Group | 1507 Siskiyou Drive Case Study

1507 Siskiyou Drive

Navigating A Dated Property For Market-Ready Success

The Challenge

The property, while located in a desirable area, had not been updated in years, making it less appealing in a market accustomed to modern aesthetics and amenities. The owner, motivated by a desire for maximum return on their investment, was reluctant to invest in significant renovations. This posed a significant hurdle, as the condo's dated appearance limited its market appeal. Moreover, the owner insisted on a swift sale, adding pressure to a complex situation. Balancing these competing demands—maximizing return, expediting the deal, and managing the property's dated condition—required a strategic approach to pricing, marketing, and negotiating, all within a tight timeframe.

01.

Renovations

Strategic upgrades, including the removal of popcorn ceilings, fresh interior paint, refinished cabinets, new laminate flooring, contemporary kitchen lighting, and elegant exterior landscaping, significantly enhanced this home’s appeal, boosting its market value and accelerating the sale process.

02.

Great Staging

Staging this home benefited buyers by helping them envision the property as their future home, but it also significantly reduced the time it spent on the market and helped increase the sale price.

Staged homes attract more attention, with buyers spending an average of 40 minutes in staged homes compared to just six minutes in vacant ones.

Additionally, 23% of buyer's agents observed that staging a home can increase the offered price by 1-5% compared to similar unstaged homes.

03.

Effective Marketing

Great photos and videos were crucial in marketing this home as it significantly enhanced online visibility and sales success.

Professional real estate photography, including high dynamic range (HDR) images, can increase a listing's online views by 118% and help homes sell 50% faster. Additionally, homes with aerial photos sell 68% faster, and listings with videos receive 403% more inquiries than those without.

The Outcome

List Price: $998K

SOLD PRICE: $1,080,000

Implementing a tailored marketing strategy, which included $40K in minor renovations, exceptional staging, and professional photography and videography, enabled us to list the property at $998K, significantly above the initial $880K comparative price. Consequently, this strategic approach resulted in a sale that surpassed the asking price by $82K.

01.

Sold For $82K Over Asking

02.

Sold In 8 Days

03.

Increased Original List Price by $118K

The Transformation

With the right strategy and people in place, we exceeded our client's goals.
See below for final photos. Click on any image below for an exploded view.

I couldn't be happier with my selling experience. Gina took the time to walk me through the entire process to get my home market ready. I gave her a budget of what I wanted to spend on some renovations and she gave great suggestions on what she felt would bring me the biggest ROI. She has a great eye for design and took on overseeing the entire renovations process along with many other tasks. Gina organized a timeline of when certain processes would be happening from start to finish which kept me at ease. She had great communication through out the entire process and never did I feel like I didn't know what was happening. Nothing about this process felt transactional, she is an extremely genuine and really went above and beyond and for that I'm so grateful. I would highly recommend Gina!

— Quynh P.

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YOUR FUTURE HOME

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DISCLOSURES

Get in touch

I am here to help answer any questions you have. Looking forward to meeting you!

Gina JerniganREALTOR | DRE# 02187103

925.787.2856gina@luxegroup.com