1155 REDFERN COURT CONCORD
1155 REDFERN COURT CONCORD
This custom Mediterranean estate has been on the market for the past 18 years and has been attempted to be sold by 11 different real estate agents.
Our thought process behind this was simply, how can we approach this transaction differently?
Everything from the sales strategy, visual production, and market positioning had to approached in a way that wouldn't lead down the same path as the past.
THE CHALLENGE
We saw this property not only for the beauty that it is, but for what it could be.
The unfinished backyard was a definite challenge. So, our marketing team helped paint the picture of the potential of the space by creating artistic renderings.
Knowing that the backyard was such a huge selling point, we wanted to make sure that it was highlighted in the best way possible despite it's unfinished appearance.
OUR APPROACH
The results of all our efforts brought a record breaking sale for the Merritt Estates and Lime Ridge neighborhoods.
1155 Redfern Court is the largest and most expensive home sold in those two neighborhoods.
In all of Concord it ranked third as the most expensive home. However, amongst the top 3 most expensive homes it had the highest price per square foot at $437/sqft.
Our planning and strategic analysis to position this home returned the best results through years of other teams attempts on selling this home.
THE RESULTS
Get in touch
We're here to help answer any questions you have. Looking forward to meeting you!
21 Massolo Drive
Suite C
Pleasant Hill, CA 94523
925-497-7579
moose@luxegroup.com
DRE #01997835
Mustafa TinawiOWNER / BROKER